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But Wait! There's More!: The Irresistible Appeal and Spiel of Ronco and Popeil
by Tim Samuelson
Product Group: Book
Publisher: Rizzoli International Publications (2002-04-20)
ISBN: 0847824314
EAN: 9780847824311
Dewey Decimal #: 338.764360973
Binding/Media: Hardcover - 120 pages
Edition: 1st Edition.
Release Date: 2002-04-20
SKU: AD - II30
Condition: New
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Editorial Reviews
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Product Description
For nearly fifty years, the Popeil Brothers' and Ronco's highenergy commercials have been familiar intruders into the living rooms of America-and most homes bear evidence of their seductive visits. Countless VegOMatics, SealAMeals, Kitchen Magicians, Pocket Fishermen, and other gadgets sit tucked away in many a cupboard, giving silent testimony to the power of their broadcast salesmanship. This dynamic, colorful, and amusing volume tells the classic rags to riches story of this fascinating business whose name has become synonymous with the word "gadget." Through a witty, informative text complemented by a wealth of colorful vintage advertisements, stunning product package art, and photography that cooks, business students, graphic and industrial design mavens, and fans of popular culture will love, this book examines the inventiveness and ubiquity of Popeil products through a range of special visual and editorial features. These include: an encapsulated history of the company; annotated celbycel recreations of the most popular commercials; amusing anecdotes about the inventions; transcripts of the alluring, rapidfire sales pitches; humorous quotes; and entertaining facts. Just like the inventions themselves, this volume is "amazing!"
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Customer Reviews
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A walk down memory lane viewing the many O'Matics.
Rating  (4)
Date: 2006-11-27
1 out of 1 customers found this reveiw helpful
The commercials were furious in the speed of their delivery and at least a few decibels louder than the shows they sponsored. Each of them pitched one or more "inexpensive" gadgets that were "guaranteed" to make some task in your life simpler. The products they demonstrated were "Ronco" and "Popeil", and they still resonate through my long-term memory decades after they ceased to be aired. And I also must confess that I did buy a few of their products to use as Christmas gifts.
The late, great Johnny Carson used the commercials as a model for his "Art Fern" character on the "Tonight" show. His beautiful sidekick Carol Wayne made him appear even funnier because she was so soft and sedate compared to his hyperkinetic delivery.
This book is the story of the people who created the products and what the products were. Without question, the highlights of the book are the pictures of the products and the captions explaining them. Starting on page 51 you see
*) The Chop-O-Matic
*) The Dial-O-Matic
*) The Veg-O-Matic
*) The Corn-O-Matic
*) The Mince-O-Matic
*) The Peel-O-Matic
*) The Whip-O-Matic
Ah, the memories this brings back!
However, my favorite gadget of all is the "Popeil Sit-On Trash Compactor." It is exactly what the name implies. You placed a garbage bag in the device and then when it was full, you literally sat on a plunger that compressed the garbage. No electricity was needed, just a hard and ample behind.
If you were old enough to understand television in the late sixties and seventies, then you could not have avoided seeing the "Ronco" and "Popeil" commercials. Reading this book is a way to travel back in time and revisit some of the most amusing pop culture and commercialism of the era.
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Read it for what it is.
Rating (4)
Date: 2006-02-15
4 out of 4 customers found this reveiw helpful
I see that many reviewers, rather than reviewing the book, are choosing this forum to indict Ron Popeil. Let me preface by saying that I am NOT a blubbering couch potato who buys any gadget that is zestfully presented on an infomercial. In fact, most of them drive me nuts. That being said, I cannot bring myself to say anything disparaging about Ron Popeil. He is who he is, a gifted inventor and a charismatic salesman.
The publisher's review makes reference to gadgets sitting silently in a closet. In fact, nothing could be further from the truth. I still use my Pocket Fisherman I bought in the '60s. My Showtime Rotisserie cooks delicious meals for my family. And although better tools have come along since, even my Veg-O-Matic served a long and useful life. I have Ron's knives and while they are not the pretentious (and expensive) "French Chef" knives my daughter has, they stay sharp and are very utilitarian. I could go on, but suffice to say that EVERY one of Ron's products has worked as advertised and are as robust as advertised. That is not to say that every gadget Ron invented or improved was a great idea (e.g. egg scrambler), but he had the will and nerve to make them and put them out there. This is no small feat, as any inventor or developer will tell you.
But then, this IS about the book, isnt it? The author did perhaps used a little literary license when crediting Ron. But, like BASF, even if he didn't originate all these ideas, he MADE THEM BETTER! I found the book to be a welecome walk down memory lane. It was well laid out and informative. Don't pick this book apart when you read it. Look to it rather for the entertainment value, much as many of us look to Ron's infomercials.
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A funky look back
Rating (4)
Date: 2004-07-09
1 out of 1 customers found this reveiw helpful
This bright and colorful book is a great, easy read and guaranteed to make the reader smile. (or your money back?) It doesn't pretend to be anything more than it is....a look at the enormous success of the Popeil family over many decades and the dozens of products associated with them. The star, of course, is Ron Popeil and when I see him on a TV infomercial hawking the Showtime Rotisserie he ALMOST makes be believe I should buy one.The author, Timothy Samuelson, introduces the Popeil family and neither minces words about the inter-family problems nor the bankruptcy Ronco was forced into in 1984. Yet, this book is really a walk down memory lane for those of us old enough to remember the chop-o-matic and the veg-o-matic. The book's illustrations (mostly photos and drawings of past products) are terrific and my only real criticism is the use of annoyingly small narrative print. Lastly, "But, Wait! There's More!" is a testament to the staying power of Ron Popeil. An ingenious inventor, he has re-invented himself many times over....and he's still out there trying to convince us (...)
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Popeil the truth stretcher!
Rating  (1)
Date: 2003-03-16
2 out of 10 customers found this reveiw helpful
Popeil surely has a place in gadgetmania history, but to take credit for the work of others is an insult to the reader. Most TV gurus know that even the title " but wait theres more " is the work of the GINSU Guys. If we can't even believe the title, perhaps we shouldn't trust much after we open it. Despite Ron's attempt to take credit for just about everything except the discovery of the polio shot, I found this book amusing. But only if I were to buy it from " Buck a book"
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The story of the O-Matic boys.
Rating  (5)
Date: 2002-12-21
6 out of 6 customers found this reveiw helpful
An interesting, visually exuberant, book about Ronco and the Popeil family. Essentially the book is a twenty-four page essay by author Samuelson with the remainder of the pages taken up with pictures and captions describing the various products they sold on TV.Samuelson writes a rather sympathetic history of the Popeil's and the bizarre collection of household wares they pitched to gullible consumers, who can forget the 'inside-the-shell egg scrambler' (1978) or the 'GLH formula number 9 hair system' (1992) most likely everyone who bought them. He also writes that the products had 'unusually high quality product design', looking through the photos of the products this judgement seems way over-the-top. Still, folks bought this stuff by the million thanks to Ron Popeil's excellent marketing hype and fast pitched delivery. This came about because the FCC limited TV commercials to two minutes or less and the Popeil's had honed their pitch for the Veg-O-Matic (1956) to four minutes and could not bear to leave anything out so the only answer was to speak faster. I was surprised by the design of the book, square in shape with three large circular holes in the cover (they reveal three photos on the first page) and pages of product photos, vintage ads, stills from TV commercials, colored panels and text all mixed up but in a nicely controlled way. There is an index in the back. But, wait! There's more, although this book concentrates on Ronco and the Popeil's you can see a whole load more (dubious) TV advertised products in 'As Seen On TV' by Lou Harry and Sam Stall. Don't forget, never say battery operated, it's cordless electric. Isn't that amazing!
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